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Projects

BMW Technology Inc.

SIZE
  • 25,000 sqft
REGION
  • The Americas
LOCATION

Chicago IL, USA

Services
  • Strategy
  • Design
  • Delivery
Download case study

The future of automobile technology calls for a workplace that accommodates rapid growth and knowledge sharing.

BMW Technology Inc. is a global tech development company that specializes in building connected car services. The organization is focusing on creating software that integrates consumers digital lives with their mobility needs in order to make their driving experiences easier and safer.

The software engineering team in downtown Chicago was experiencing rapid growth. We worked together to create an updated workplace within a pressing time schedule and budget, that included key design features to enable further collaboration among teams.

BMW's corporate standards and brand requirements were all incorporated into the space. To best understand these needs, our designers worked directly with BMW staff in Munich to get a clear understanding of the culture and guidelines, and sync that with needs of staff in the US.

In the workplace, teams of software developers work on each car and need to integrate and test many different software planforms into the actual hardware of the vehicles. This creates unique space needs that change over time, so we arranged modular furniture where the team can adapt as needed based on their project. We also arranged specific elements so that there is satellite connectivity directly to workstations.

Technology played a huge role in the design of this project. One challenge that we faced was with their computer room where equipment needed supplemental heating. Our team worked hand to hand to solve this problem all while staying on schedule.

Collectively there are a lot of meetings and brainstorming sessions, so it was key that we created a space where collaboration is present. We installed demountable partitions that created pod-based conference rooms and huddle rooms as  needed. 

the breakroom design also enables collaboration with additional open work areas. By adding a long, clear glass bench, we opened up sightlines across the space.

The brand is represented throughout the space and highlighted in the classic welcome wall which is a standard for all BMW locations. Their warm branded colors were incorporated and we ensured audiovisual connectivity in all areas making for a productive and versatile space where engineers and staff can do their best work.

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