Autodesk

Creating a memorable showcase for Autodesk's innovative design solutions.

Autodesk makes software that helps designers and engineers build and manufacture innovative products and projects. 

The goal in San Francisco was to create a design showcase that features some of the most innovative and provocative examples of design in various physical forms. Autodesk wanted a memorable customer gallery, using content that is relevant today and reflective of the future. 

Immersive experiences that provides visitors with different levels of interaction.

To help Autodesk achieve their project goals, we designed the space as a showcase for examples of world-class design assisted by Autodesk products. The displays had to engage visitors at different levels of interaction, from graphic design to media to digital interactives while maintaining a logical, compelling narrative. To achieve this, we worked with Autodesk to develop a modular, custom exhibit display solution that put a unique focus on each artifact through a variety of immersive experiences. 

Bringing Autodesk's product designs to life for their customers.

Typically, we are asked to tell client stories within an executive briefing center environment, but the objective of the gallery was to feature our customer’s customer. This approach allowed Autodesk’s authentic value to shine through without applying the typical sales lens. Autodesk customers were able to put themselves in the picture by experiencing the successful outcomes of others in their industries, with tactile examples of how unique ideas are born and then made real.