Las Vegas Raiders
The Raiders Are Coming. A franchise with so much history, tradition, and identity rooted in a city is moving to a new destination. How do you celebrate the history of the Raiders and introduce the team to an entirely new city, community, and fan base?
We took this opportunity to utilize an array of disciplines both digital and physical to craft an unforgettable visitor experience and a valuable sales tool for the organization.
The Raiders turned to Downstream to channel the spirit and essence of the franchise and sell tickets and premium inventory. The public-facing areas of the center allow guests to take self-guided tours and explore the history of the Raiders through videos, never-before-seen artifacts, and social media engagements. Within the Preview Center visitors explore interactive displays and memorabilia from the team’s nearly sixty-year history, including the three Super Bowl trophies. The over nine-foot-tall Raider Nation Wall lets fans get to know more about their favorite Raider players on and off the field. A highly detailed scale model of the stadium, as well as the mock suite with immersive 3D views, offer potential customers a look into the future and a whole new era of Raider football.
The Las Vegas Raiders Preview Center is one of the first public and private sales centers with a museum-like experience that is rich and deep in storytelling and brand immersion. The mix of physical and digital experiences brings the new stadium to life for potential customers and partners. The unique celebrations of Raiders' culture and history enhance the sales process by connecting the incredible spirit of the franchise and its fans to their new home.
Las Vegas Raiders
Las Vegas, NV USA