We were tasked with reviewing and consulting on the visitor experiences unique to the Milwaukee Bucks Froedtert & the Medical College of Wisconsin Sports Science Center.
Unlike many sports-specific facilities, training centers are part workspace, part training ground, part medical center, part recruiting center, and part public environment.
In order to maintain the integrity of the working environment for the players, coaching staff, and basketball operations staff alike, Downstream developed a deep understanding of the workflow of each group to be applied holistically to the space planning, branding, and functionality of the spaces.
The result is a facility that exemplifies the values of the entire organization and celebrates the community while addressing the needs of each unique visitor.
Milwaukee, WI, USA
Art Direction & Design
Office space housing the team management and staff. (Image courtesy of the Milwaukee Bucks)
Hydrotherapy Area (Image courtesy of the Milwaukee Bucks)