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Milwaukee Bucks

We were tasked with reviewing and consulting on the visitor experiences unique to the Milwaukee Bucks Froedtert & the Medical College of Wisconsin Sports Science Center.

Unlike many sports-specific facilities, training centers are part workspace, part training ground, part medical center, part recruiting center, and part public environment.

In order to maintain the integrity of the working environment for the players, coaching staff, and basketball operations staff alike, Downstream developed a deep understanding of the workflow of each group to be applied holistically to the space planning, branding, and functionality of the spaces.

The result is a facility that exemplifies the values of the entire organization and celebrates the community while addressing the needs of each unique visitor.

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Client

Milwaukee Bucks

Location

Milwaukee, WI, USA

Service

Concept Development
Brand Strategy
Creative Direction
Art Direction & Design
Environmental Design
Interior Design
Content Creation

The Froedtert & the Medical College of Wisconsin Sports Science Center in Milwaukee, WI. (Image courtesy of the Milwaukee Bucks)

Lobby entrance to the Froedtert & the Medical College of Wisconsin Sports Science Center. (Image courtesy of the Milwaukee Bucks)

Office space housing the team management and staff. (Image courtesy of the Milwaukee Bucks)

Hydrotherapy Area (Image courtesy of the Milwaukee Bucks)

Player locker room (Image courtesy of the Milwaukee Bucks)

Reach out to us for more information

Get in touch