Verizon, Innovation Center

Creating a customer experience that’s an extension of Verizon’s family of innovation centers while being relevant to the local audience.

Verizon is one of the largest communication technology companies in the world. They set out to create a new Innovation Center in London as a means to engage more directly with Enterprise customers and partners in the EMEA region, as well as underline Verizon’s transformation as a Global Technology Solutions Provider. The center needed to be an extension of Verizon’s family of Innovation Centers, but relevant to a local audience. The primary challenge facing the project team for the London Center was to translate a customer experience that occupies up to 20,000 square feet in Verizon's U.S. centers into a 2,500 square foot floor plan. 

Focused experiential areas converge to create a layered demo and content experience.

Working in a smaller footprint at the London Center, this goal was achieved by creating focused experiential areas that could converge into each other to create a layered demo and content experience. Visit choreography is designed to take advantage of multiple modes at each touch-point. We determined direct touch and multi-touch interaction was necessary to showcase innovation and encourage customer participation. Large-scale displays support multi-user interaction as well as group presentation requirements. Object recognition tables in the IoT area add a wow factor and create a physical gateway to an immersive digital experience. 

Enabling meaningful conversations that lead to meaningful partnerships and increased sales.

The result has been an extension of the award-winning Verizon Innovation Program into a new marketplace. By incorporating real solutions that Verizon’s technology leadership makes possible and using a flexible approach to demos and storytelling, we enable engaging conversations that lead to meaningful partnerships and increased sales. for Verizon in EMEA. The center has become a hub of innovation and design thinking for application developers and device makers from around the world.