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Creating dual-purpose offices to boost workforce enablement

In a recent article from CoreNet, Albert DePlazaola, Senior Principal of Strategy at Unispace, shared insights from Unispace’s 2024 Global Workplace Insights Survey. The survey highlights that hybrid work is not only here to stay but is also reshaping workplace expectations. However, it hasn’t been a seamless transition. Here’s why:

At a glance

  1. The innovation shortfall
  2. Flexibility and focus define the future workplace
  3. Creating a cultural beacon
  4. The hybrid workplace is an evolving ecosystem

Future of WorkThe innovation shortfall

The demand for thoughtfully designed strategic workspaces is at an all-time high. Employees seek workplace design that balance workplace culture with the need for independent focused work. While open offices aimed to boost collaboration, they often fall short, pushing employees to favor the flexibility of home offices over traditional setups.

Both employees and employers share the same frustrations. Despite evolving work practices, office fit outs haven't adapted to this new reality. This gap is impacting productivity and innovation, with employer confidence in their workplaces' ability to foster innovation declining from 81% in 2023 to 76% in 2024.

Flexible workplaceFlexibility and focus define the future workplace

According to the survey, employees crave spaces that balance flexibility with focus—enclosed huddle rooms and quiet zones that support deep work. Employees reportedly spend 64% of their time on focused tasks at their desks, often battling noise and distractions. By investing in thoughtful, high-performing designs makes the office a more appealing alternative to remote work, boosting occupancy and workforce enablement.

Adaptable spaces offer the best of both worlds, seamless transition from private day offices to collaborative meeting hubs as needed. This flexibility allows organizations to meet changing demands without costly redesigns, making the office more appealing and functional for the future.

Workplace CultureCreating a cultural beacon

A key takeaway from the survey highlights the importance of brand alignment in office spaces. With 72% of employees saying they’d spend more time in an office that reflects their company’s brand and culture, spaces that are cultural beacons are more important than ever. Branded, thoughtfully designed common areas can instill a sense of pride and purpose, helping to create a unique experience that a home office simply can’t replicate. These spaces allow employees to feel part of something larger, fostering a sense of community and belonging.

Workplace SolutionsThe hybrid workplace is an evolving ecosystem

To address the issue of office utilization, businesses must create spaces that serve dual purposes—acting as vibrant social hubs for collaboration and productivity zones for focus work. The workplace isn’t dead; it’s transforming. By understanding and addressing the needs of employees, businesses can transform their underutilized offices to bustling ecosystems where teams are eager to work.

To learn how to optimize your office, get in touch with our experts.

About the Author
Albert De Plazaola
Albert de Plazaola Global Principal, Strategy

Based in San Diego, Albert is a strategy consultant with extensive experience in people-centered design and change strategies for private and public institutions. By leveraging design thinking and a user-centric approach, he moves beyond the typical motivations to explore how meaningful change can occur to foster greater organizational responsiveness, adaptability, and innovation.

Connect with Albert on LinkedIn 

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