Downstream, a Unispace company and experiential design firm, has added industry veteran April Herrmann to lead Strategic Accounts, Sports & Education. Her experience and passion for improving the human experience through innovative and empathetic space design will help us propel success for clients across the country and deepen our expertise in industry specializations beyond the workplace.
"April joining the team represents the next generation of leadership for Downstream. We have been delivering world-class projects in the Higher Education and Sports marketplaces for many years and with April’s leadership and incredible industry insight, knowledge, and expertise, we will continue to harness the value of Downstream and expertly deliver space for current and future clients.” – Tim Canfield, CEO, Downstream
Fostering success through design
One constant within our design is the ability to authentically connect–often in ways that haven’t been tried before. Through this thinking, we’ve brought experiential spaces into being and discovered new ways to connect storytelling to human-centered design.
Using this foundation, we've delivered world-class spaces and solved challenges for clients ranging from cultural institutions to sports organizations to global corporations.
- The Las Vegas Raiders to help them envision their new home through their franchise stadium and fan center
- University of Oregon to create an “anthem to the fans” experience for the Matthew Knight basketball arena
- Nike for collaboration on over 40 workspace projects worldwide
Sparking brilliance
We understand the world in which we impact is ever-changing and we welcome the opportunity to be a part of its transformation. This includes bringing together deep insights and the best and brightest minds to connect, inspire, and propel success for our clients.
"I strive to think smarter and grow each day and I’m passionate about learning and developing deep, meaningful relationships. I’m excited to bring over two decades of experience to Downstream and work with equally passionate individuals to create fresh and rewarding spaces and experiences.” – April Herrmann, Strategic Accounts, Sports & Education, Downstream
"Building what never existed..."
Over the last decade, space design has evolved dramatically, especially in the higher education and sports industries. Flexibility, diversity, equity, inclusion, and technology have changed how people experience space, encouraging them to dig deeper, think more critically, and connect with information on a human level.
"With every new project being built on a higher education campus there are at least 100 spaces that need to be renovated, revitalized, and modernized.
As designers, we need to ask more questions, dig deeper into closing the gaps and ensure diversity of experience, thought, and decision-making is a priority in the design and discovery process. Downstream can bring new life, meaning, and flexibility to these spaces.” – April Herrmann, Strategic Accounts, Sports & Education, Downstream
Welcome, April! We look forward to continuing to lead the way in guiding our clients’ space strategies and deliver what today’s people demand–exciting, brand-focused environments.
