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The Salvation Army

  • 20,000 sqft
  • The Americas

San Francisco CA, USA

  • Strategy
  • Design
  • Delivery
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Transformative workplace design reinvigorates a beloved international charitable organisation.

After 30 years spent in a underperforming office environment, The Salvation Army engaged us to develop a new workplace that would usher their San Francisco headquarters into a more collaborative, modern and human future.

Founded in 1865, The Salvation Army is an iconic, international organisation that meets the physical and spiritual needs of people in more than 125 countries around the globe. Beloved by millions, the Salvation Army is also recognised as one of the most effective charitable organisations in the United States. 

The project was driven by the dual imperative to increase workspace efficiency and modernise the environment. An in-depth programming exercise determined that a more collaborative environment could reduce occupancy by 30%. Because The Salvation Army owns the building, this afforded the opportunity to increase revenue by subleasing to a new tenant.

Our design team, tasked with reflecting the organisation’s persona and culture, looked to The Salvation Army’s rich history. Archival research unearthed the world’s first feature film, little known facts (the first 'red kettle' was a typical Bay Area crab pot) and a wealth of photography that provides the basis for distinctive, branded, architectural visuals.

In addition, our integrated methodology allowed the team to successfully address the challenges inherent to the implementation of California’s Title 24 regulations by taking issues of buildability into account from the start. The result is an uncompromising new workplace that harnesses design’s ability to engage, inspire, and reinvigorate even the most storied organisations. 

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